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Blog
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Sacrificing One Customer Segment to Satisfy Another
- Posted by: Ruth Van Vierzen
- Category: Blog
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There’s an important lesson in this for every business. When you introduce a change in order to attract a new customer segment, you must carefully consider if and how that change will impact your existing customer base.
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Why You Need a Tradeshow System
- Posted by: Ruth Van Vierzen
- Category: Blog
If not executed properly, trade shows can be a drain on your marketing budget with little to show for your efforts. Read on to learn how you can maximize your trade show return-on-investment (ROI) by increasing your traffic, leads and sales.
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How to Get Unstuck in Your Sales Process
- Posted by: Ruth Van Vierzen
- Category: Blog
In my latest guest post for SalesPOP!, I review the sales steps and provide self-assessment questions. These questions will help you determine what might be holding you back if you’re not achieving your sales goals.
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Drive More Sales with a Proactive Approach to Referrals
- Posted by: Ruth Van Vierzen
- Category: Blog
There are many ways to generate referrals for your business: both before and after the sale, by offering incentives, and simply by letting customers know your business relies on word-of-mouth advertising. But if you follow my blog posts or watch my webinars, you know that I love systems. So I got systematic about generating referrals and developed a proactive approach I call Reciprocal Referral Partnerships (RRP).
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Weak Phrases to Avoid in Your Sales Communications
- Posted by: Ruth Van Vierzen
- Category: Blog
Whether it’s an email, text, voicemail or face-to-face meeting, the words you use communicate your posture as an expert at what you do. … Weak language will convey a lack of confidence. Conversely, strong, efficient and direct language will convey confidence and belief in the solutions you are selling.
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The Simple Solution to Closing More Sales in Your Business
- Posted by: Ruth Van Vierzen
- Category: Blog
Follow-up in sales is a paradoxical beast. It’s where the most potential for sales lies, and yet, it’s also the area of sales most vulnerable to procrastination by sales professionals. I attribute this to many factors including
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If You Build It, Will They Come?
- Posted by: Ruth Van Vierzen
- Category: Blog
The unfortunate reality for most businesses is that they don’t achieve their full potential for success because, most often, they simply aren’t marketing correctly or with an adequate budget. I have reviewed many business plans and cash flow forecasts over the years, and invariably, the marketing plans are incomplete and underfunded.
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Are Your Linkedin Invites Hurting Your Reputation?
- Posted by: Ruth Van Vierzen
- Category: Articles
I don’t know about you, but I’ve grown tired of getting default Linkedin invites from complete strangers. Many of them appear to be direct competitors. Why would I accept their invitation? Do they want to partner on a project? Read my 5 reasons why you should only ever send customized invites on Linkedin.
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Small Business Management Tips from Top Entrepreneurs
- Posted by: Ruth Van Vierzen
- Category: Articles
Fundera Ledger published an article this week on “The Best Small Business Management Tips from 30 Top Entrepreneurs”. I was thrilled to be featured along with 29 other entrepreneurs (I think I may be the only Canadian entrepreneur in the list, eh?). A great read packed with advice and tips from entrepreneurs who are in the trenches day in and day out… just like you.
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How I Beat the Industry Averages on Email Marketing Campaigns
- Posted by: Ruth Van Vierzen
- Category: Articles
I do a lot of email marketing for clients and am regularly able to get higher than average open and click-through rates on emails. I’m often asked how I’m able to get such great results on email marketing campaigns. This blog article shares tips you can apply to your own campaigns for maximum results.