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Blog
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Drive More Sales with a Proactive Approach to Referrals
- January 4, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
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There are many ways to generate referrals for your business: both before and after the sale, by offering incentives, and simply by letting customers know your business relies on word-of-mouth advertising. But if you follow my blog posts or watch my webinars, you know that I love systems. So I got systematic about generating referrals and developed a proactive approach I call Reciprocal Referral Partnerships (RRP).
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How a Bicycle Can Help You Reflect on Your Business…and Life
- December 17, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
When I read Zig Ziglar’s Born to Win, and saw how he applied the same concept to business, I was struck by it’s usefulness for entrepreneurs. In his business wheel, he identifies 5 areas that we need to be paying equal attention to in our businesses in order to prosper.
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Weak Phrases to Avoid in Your Sales Communications
- December 6, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
Whether it’s an email, text, voicemail or face-to-face meeting, the words you use communicate your posture as an expert at what you do. … Weak language will convey a lack of confidence. Conversely, strong, efficient and direct language will convey confidence and belief in the solutions you are selling.
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How to Get More Business with Your Email Signature
- June 25, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
The email signature space is an often overlooked and under-utilized “marketing real estate” area. Just imagine how many eyes are on your emails every day. Email signatures are an easy solution to the marketing challenge…
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Are You Losing Sales and Customers at the Front Desk?
- May 28, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
Whether you’re an online business with a call centre or a brick-and-mortar shop with a reception desk, it is essential to have a customer service system in place to ensure you’re not losing sales on the front line.
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Why Email Should be a Key Part of Your Marketing Toolbox
- January 31, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
The value of email in marketing has not diminished. So I encourage readers to rethink how you’re using email and ask yourself: Are you making the most of email technology to stay connected with prospects and customers?
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The Simple Solution to Closing More Sales in Your Business
- November 13, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
Follow-up in sales is a paradoxical beast. It’s where the most potential for sales lies, and yet, it’s also the area of sales most vulnerable to procrastination by sales professionals. I attribute this to many factors including
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If You Build It, Will They Come?
- June 2, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
The unfortunate reality for most businesses is that they don’t achieve their full potential for success because, most often, they simply aren’t marketing correctly or with an adequate budget. I have reviewed many business plans and cash flow forecasts over the years, and invariably, the marketing plans are incomplete and underfunded.
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A Solution for the High Cost of Poor Customer Service
- May 4, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
The only thing worse than delivering poor customer service is not being prepared to handle feedback from an unhappy customer. Dissatisfied customers are a certainty in any business. So the question becomes, what are you doing in your business to minimize the number of dissatisfied customers, and what system do you have in place to handle customer complaints?
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5 Tested and Proven Ways to Build Your Subscriber List
- April 3, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
A list of engaged subscribers is one of the least expensive but most effective marketing tools for your business. Discover my top 5 tips of the best ways to increase your subscriber list… and why it’s so important to have this on your website.