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Blog
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If You Build It, Will They Come?
- June 2, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
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The unfortunate reality for most businesses is that they don’t achieve their full potential for success because, most often, they simply aren’t marketing correctly or with an adequate budget. I have reviewed many business plans and cash flow forecasts over the years, and invariably, the marketing plans are incomplete and underfunded.
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A Solution for the High Cost of Poor Customer Service
- May 4, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
The only thing worse than delivering poor customer service is not being prepared to handle feedback from an unhappy customer. Dissatisfied customers are a certainty in any business. So the question becomes, what are you doing in your business to minimize the number of dissatisfied customers, and what system do you have in place to handle customer complaints?
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5 Tested and Proven Ways to Build Your Subscriber List
- April 3, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
A list of engaged subscribers is one of the least expensive but most effective marketing tools for your business. Discover my top 5 tips of the best ways to increase your subscriber list… and why it’s so important to have this on your website.
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Are Your Linkedin Invites Hurting Your Reputation?
- March 14, 2017
- Posted by: Ruth Van Vierzen
- Category: Articles
I don’t know about you, but I’ve grown tired of getting default Linkedin invites from complete strangers. Many of them appear to be direct competitors. Why would I accept their invitation? Do they want to partner on a project? Read my 5 reasons why you should only ever send customized invites on Linkedin.
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Small Business Management Tips from Top Entrepreneurs
- February 8, 2017
- Posted by: Ruth Van Vierzen
- Category: Articles
Fundera Ledger published an article this week on “The Best Small Business Management Tips from 30 Top Entrepreneurs”. I was thrilled to be featured along with 29 other entrepreneurs (I think I may be the only Canadian entrepreneur in the list, eh?). A great read packed with advice and tips from entrepreneurs who are in the trenches day in and day out… just like you.
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How I Beat the Industry Averages on Email Marketing Campaigns
- February 3, 2017
- Posted by: Ruth Van Vierzen
- Category: Articles
I do a lot of email marketing for clients and am regularly able to get higher than average open and click-through rates on emails. I’m often asked how I’m able to get such great results on email marketing campaigns. This blog article shares tips you can apply to your own campaigns for maximum results.
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360-Degree Marketing: Are You Marketing Alongside Your Customer’s Journey?
- January 23, 2017
- Posted by: Ruth Van Vierzen
- Category: Articles
360-degree marketing is about marketing to your customer along their entire buying journey, from the first point of online or offline contact to after they have made a purchase. Businesses that employ 360-degree marketing understand a vital concept for business success: Everything you and your staff do is marketing your business.
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Why You Should Stop Using Your Personal Facebook Profile for your Business
- January 19, 2017
- Posted by: Ruth Van Vierzen
- Category: Articles
If your business is already on Facebook and engaging with customers and prospects, then that’s great. Facebook wants businesses promoting their offerings through the platform so it lets users set up specific pages for their company. But many people are simply tweaking their personal profile and using this as their business hub. Here are 5 reasons why you need to stop doing that, right now.
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How to Prevent Negative Online Reviews from Damaging Your Business
- January 5, 2017
- Posted by: Ruth Van Vierzen
- Category: Articles
Every business is likely to be subject to a negative review now and again. So what’s a business to do when they get one, especially online? Here are my tips on how to handle negative reviews and how to turn them around in your favour so they serve your business in the long run.
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5 Reasons You Should Regularly Survey Your Clients Throughout the Year
- December 13, 2016
- Posted by: Ruth Van Vierzen
- Category: Articles
Regular surveys are a great way to engage with your customer base and get some incredible feedback. Here are five reasons to survey your clients throughout the year.