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Blog
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Weak Phrases to Avoid in Your Sales Communications
- December 6, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
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Whether it’s an email, text, voicemail or face-to-face meeting, the words you use communicate your posture as an expert at what you do. … Weak language will convey a lack of confidence. Conversely, strong, efficient and direct language will convey confidence and belief in the solutions you are selling.
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How to Get More Business with Your Email Signature
- June 25, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
The email signature space is an often overlooked and under-utilized “marketing real estate” area. Just imagine how many eyes are on your emails every day. Email signatures are an easy solution to the marketing challenge…
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Are You Losing Sales and Customers at the Front Desk?
- May 28, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
Whether you’re an online business with a call centre or a brick-and-mortar shop with a reception desk, it is essential to have a customer service system in place to ensure you’re not losing sales on the front line.
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Why Email Should be a Key Part of Your Marketing Toolbox
- January 31, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
The value of email in marketing has not diminished. So I encourage readers to rethink how you’re using email and ask yourself: Are you making the most of email technology to stay connected with prospects and customers?
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The Simple Solution to Closing More Sales in Your Business
- November 13, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
Follow-up in sales is a paradoxical beast. It’s where the most potential for sales lies, and yet, it’s also the area of sales most vulnerable to procrastination by sales professionals. I attribute this to many factors including
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If You Build It, Will They Come?
- June 2, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
The unfortunate reality for most businesses is that they don’t achieve their full potential for success because, most often, they simply aren’t marketing correctly or with an adequate budget. I have reviewed many business plans and cash flow forecasts over the years, and invariably, the marketing plans are incomplete and underfunded.
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A Solution for the High Cost of Poor Customer Service
- May 4, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
The only thing worse than delivering poor customer service is not being prepared to handle feedback from an unhappy customer. Dissatisfied customers are a certainty in any business. So the question becomes, what are you doing in your business to minimize the number of dissatisfied customers, and what system do you have in place to handle customer complaints?
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5 Tested and Proven Ways to Build Your Subscriber List
- April 3, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
A list of engaged subscribers is one of the least expensive but most effective marketing tools for your business. Discover my top 5 tips of the best ways to increase your subscriber list… and why it’s so important to have this on your website.
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Are Your Linkedin Invites Hurting Your Reputation?
- March 14, 2017
- Posted by: Ruth Van Vierzen
- Category: Articles
I don’t know about you, but I’ve grown tired of getting default Linkedin invites from complete strangers. Many of them appear to be direct competitors. Why would I accept their invitation? Do they want to partner on a project? Read my 5 reasons why you should only ever send customized invites on Linkedin.
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Small Business Management Tips from Top Entrepreneurs
- February 8, 2017
- Posted by: Ruth Van Vierzen
- Category: Articles
Fundera Ledger published an article this week on “The Best Small Business Management Tips from 30 Top Entrepreneurs”. I was thrilled to be featured along with 29 other entrepreneurs (I think I may be the only Canadian entrepreneur in the list, eh?). A great read packed with advice and tips from entrepreneurs who are in the trenches day in and day out… just like you.