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360-Degree Marketing: Are You Marketing Alongside Your Customer’s Journey?
- Posted by: Ruth Van Vierzen
- Category: Articles
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360-degree marketing is about marketing to your customer along their entire buying journey, from the first point of online or offline contact to after they have made a purchase. Businesses that employ 360-degree marketing understand a vital concept for business success: Everything you and your staff do is marketing your business.
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Why You Should Stop Using Your Personal Facebook Profile for your Business
- Posted by: Ruth Van Vierzen
- Category: Articles
If your business is already on Facebook and engaging with customers and prospects, then that’s great. Facebook wants businesses promoting their offerings through the platform so it lets users set up specific pages for their company. But many people are simply tweaking their personal profile and using this as their business hub. Here are 5 reasons why you need to stop doing that, right now.
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How to Prevent Negative Online Reviews from Damaging Your Business
- Posted by: Ruth Van Vierzen
- Category: Articles
Every business is likely to be subject to a negative review now and again. So what’s a business to do when they get one, especially online? Here are my tips on how to handle negative reviews and how to turn them around in your favour so they serve your business in the long run.
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5 Reasons You Should Regularly Survey Your Clients Throughout the Year
- Posted by: Ruth Van Vierzen
- Category: Articles
Regular surveys are a great way to engage with your customer base and get some incredible feedback. Here are five reasons to survey your clients throughout the year.
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Why and How to use Facebook Lead Ads Effectively in your Business
- Posted by: Ruth Van Vierzen
- Category: Articles
The power of Facebook Lead Ads is what happens when somebody clicks on your advertisement; rather than be directed to an external landing page as they would with standard Facebook advertisements, Lead Ads takes them to a form within the Facebook…
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Be Bold with your LinkedIn Professional Headline: Why this is the most valuable real estate in your LinkedIn Profile
- Posted by: Ruth Van Vierzen
- Category: Articles
With LinkedIn, the professional headline is an area which can have a huge impact on your sales funnel. It’s also very commonly overlooked so provides a great opportunity to stand out from the crowd.