(705) 772-2443
Blog
-
Five Tips to Make Prospecting Easier
- November 29, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
No Comments
Prospecting is one of the sales tasks most avoided by sales people. But it’s also one of the most necessary to keep pipelines full, have new sales coming in, and avoid the risk of over-reliance on sales from repeat customers. Discover how to help your team shift into prospecting mode, instead of avoidance mode.
-
SWOT Analysis for Sales: How to Benefit from this Simple Tool
- November 11, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
SWOT analyses can be particularly effective in your sales organization. Done right, they generate productive brainstorming discussions that can drive decision making and next-step activity. They are also a great first step in developing a Strategic Sales Plan.
-
Why SMB’s are Turning to Outsourced Sales Management to Grow Sales
- October 29, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
Many small and medium businesses are turning to Part-Time Sales Management (PTSM) as a way to grow sales and reduce their sales management risk. Also known as Outsourced Sales Management, this solution is allowing SMB’s to increase sales at a fraction of the cost of a full-time sales manager.
-
When a Coffee is More than Just a Coffee
- October 2, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
Now, to be fair, it was a different receptionist at the front desk. But is it unfair to expect that the new receptionist should also offer customers a cup of coffee? Or perhaps the better question is, “Is it fair to paying customers that the introduction of a new staff person should mean an interruption in customer service?”
-
Why E-Commerce Companies Struggle to Compete on Customer Service
- August 13, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
The challenge for e-commerce businesses is the lack of face-to-face contact. Brick and mortar businesses have a big advantage in this area. Just by being in front of a customer, you can more easily address their concerns in real time and thus minimize their frustrations.
-
Sacrificing One Customer Segment to Satisfy Another
- June 20, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
There’s an important lesson in this for every business. When you introduce a change in order to attract a new customer segment, you must carefully consider if and how that change will impact your existing customer base.
-
How to Maximize Your Trade Show ROI
- February 25, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
If not executed properly, trade shows can be a drain on your marketing budget with little to show for your efforts. Read on to learn how you can maximize your trade show return-on-investment (ROI) by increasing your traffic, leads and sales.
-
How to Get Unstuck in Your Sales Process
- February 12, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
In my latest guest post for SalesPOP!, I review the sales steps and provide self-assessment questions. These questions will help you determine what might be holding you back if you’re not achieving your sales goals.
-
Drive More Sales with a Proactive Approach to Referrals
- January 4, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
There are many ways to generate referrals for your business: both before and after the sale, by offering incentives, and simply by letting customers know your business relies on word-of-mouth advertising. But if you follow my blog posts or watch my webinars, you know that I love systems. So I got systematic about generating referrals and developed a proactive approach I call Reciprocal Referral Partnerships (RRP).
-
How a Bicycle Can Help You Reflect on Your Business…and Life
- December 17, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
When I read Zig Ziglar’s Born to Win, and saw how he applied the same concept to business, I was struck by it’s usefulness for entrepreneurs. In his business wheel, he identifies 5 areas that we need to be paying equal attention to in our businesses in order to prosper.
- 1
- 2