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Blog
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Sacrificing One Customer Segment to Satisfy Another
- June 20, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
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There’s an important lesson in this for every business. When you introduce a change in order to attract a new customer segment, you must carefully consider if and how that change will impact your existing customer base.
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How to Maximize Your Trade Show ROI
- February 25, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
If not executed properly, trade shows can be a drain on your marketing budget with little to show for your efforts. Read on to learn how you can maximize your trade show return-on-investment (ROI) by increasing your traffic, leads and sales.
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How to Get Unstuck in Your Sales Process
- February 12, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
In my latest guest post for SalesPOP!, I review the sales steps and provide self-assessment questions. These questions will help you determine what might be holding you back if you’re not achieving your sales goals.
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Drive More Sales with a Proactive Approach to Referrals
- January 4, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
There are many ways to generate referrals for your business: both before and after the sale, by offering incentives, and simply by letting customers know your business relies on word-of-mouth advertising. But if you follow my blog posts or watch my webinars, you know that I love systems. So I got systematic about generating referrals and developed a proactive approach I call Reciprocal Referral Partnerships (RRP).
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How a Bicycle Can Help You Reflect on Your Business…and Life
- December 17, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
When I read Zig Ziglar’s Born to Win, and saw how he applied the same concept to business, I was struck by it’s usefulness for entrepreneurs. In his business wheel, he identifies 5 areas that we need to be paying equal attention to in our businesses in order to prosper.
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Weak Phrases to Avoid in Your Sales Communications
- December 6, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
Whether it’s an email, text, voicemail or face-to-face meeting, the words you use communicate your posture as an expert at what you do. … Weak language will convey a lack of confidence. Conversely, strong, efficient and direct language will convey confidence and belief in the solutions you are selling.
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How to Get More Business with Your Email Signature
- June 25, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
The email signature space is an often overlooked and under-utilized “marketing real estate” area. Just imagine how many eyes are on your emails every day. Email signatures are an easy solution to the marketing challenge…
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Are You Losing Sales and Customers at the Front Desk?
- May 28, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
Whether you’re an online business with a call centre or a brick-and-mortar shop with a reception desk, it is essential to have a customer service system in place to ensure you’re not losing sales on the front line.
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Why Email Should be a Key Part of Your Marketing Toolbox
- January 31, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
The value of email in marketing has not diminished. So I encourage readers to rethink how you’re using email and ask yourself: Are you making the most of email technology to stay connected with prospects and customers?
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The Simple Solution to Closing More Sales in Your Business
- November 13, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
Follow-up in sales is a paradoxical beast. It’s where the most potential for sales lies, and yet, it’s also the area of sales most vulnerable to procrastination by sales professionals. I attribute this to many factors including
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