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How to Maximize Your Trade Show ROI
- February 25, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
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If not executed properly, trade shows can be a drain on your marketing budget with little to show for your efforts. Read on to learn how you can maximize your trade show return-on-investment (ROI) by increasing your traffic, leads and sales.
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How to Get Unstuck in Your Sales Process
- February 12, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
In my latest guest post for SalesPOP!, I review the sales steps and provide self-assessment questions. These questions will help you determine what might be holding you back if you’re not achieving your sales goals.
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Drive More Sales with a Proactive Approach to Referrals
- January 4, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
There are many ways to generate referrals for your business: both before and after the sale, by offering incentives, and simply by letting customers know your business relies on word-of-mouth advertising. But if you follow my blog posts or watch my webinars, you know that I love systems. So I got systematic about generating referrals and developed a proactive approach I call Reciprocal Referral Partnerships (RRP).
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How a Bicycle Can Help You Reflect on Your Business…and Life
- December 17, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
When I read Zig Ziglar’s Born to Win, and saw how he applied the same concept to business, I was struck by it’s usefulness for entrepreneurs. In his business wheel, he identifies 5 areas that we need to be paying equal attention to in our businesses in order to prosper.
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Weak Phrases to Avoid in Your Sales Communications
- December 6, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
Whether it’s an email, text, voicemail or face-to-face meeting, the words you use communicate your posture as an expert at what you do. … Weak language will convey a lack of confidence. Conversely, strong, efficient and direct language will convey confidence and belief in the solutions you are selling.
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5 Tips To Starting a Small Business Via the Sharing Economy
- July 24, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
Starting any new business can be complex and bring on a wave of new questions. When you’re attempting to break into the sharing economy, though, these questions and concerns can be increased tenfold. Here are five tips for starting your own small business in the sharing economy.
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How to Get More Business with Your Email Signature
- June 25, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
The email signature space is an often overlooked and under-utilized “marketing real estate” area. Just imagine how many eyes are on your emails every day. Email signatures are an easy solution to the marketing challenge…
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Are You Losing Sales and Customers at the Front Desk?
- May 28, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
Whether you’re an online business with a call centre or a brick-and-mortar shop with a reception desk, it is essential to have a customer service system in place to ensure you’re not losing sales on the front line.
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Why Email Should be a Key Part of Your Marketing Toolbox
- January 31, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
The value of email in marketing has not diminished. So I encourage readers to rethink how you’re using email and ask yourself: Are you making the most of email technology to stay connected with prospects and customers?
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The Simple Solution to Closing More Sales in Your Business
- November 13, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
Follow-up in sales is a paradoxical beast. It’s where the most potential for sales lies, and yet, it’s also the area of sales most vulnerable to procrastination by sales professionals. I attribute this to many factors including
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