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Blog
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SWOT Analysis for Sales: How to Benefit from this Simple Tool
- November 11, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
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SWOT analyses can be particularly effective in your sales organization. Done right, they generate productive brainstorming discussions that can drive decision making and next-step activity. They are also a great first step in developing a Strategic Sales Plan.
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Why SMB’s are Turning to Outsourced Sales Management to Grow Sales
- October 29, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
Many small and medium businesses are turning to Part-Time Sales Management (PTSM) as a way to grow sales and reduce their sales management risk. Also known as Outsourced Sales Management, this solution is allowing SMB’s to increase sales at a fraction of the cost of a full-time sales manager.
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When a Coffee is More than Just a Coffee
- October 2, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
Now, to be fair, it was a different receptionist at the front desk. But is it unfair to expect that the new receptionist should also offer customers a cup of coffee? Or perhaps the better question is, “Is it fair to paying customers that the introduction of a new staff person should mean an interruption in customer service?”
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Why E-Commerce Companies Struggle to Compete on Customer Service
- August 13, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
The challenge for e-commerce businesses is the lack of face-to-face contact. Brick and mortar businesses have a big advantage in this area. Just by being in front of a customer, you can more easily address their concerns in real time and thus minimize their frustrations.
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Sacrificing One Customer Segment to Satisfy Another
- June 20, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
There’s an important lesson in this for every business. When you introduce a change in order to attract a new customer segment, you must carefully consider if and how that change will impact your existing customer base.
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How to Maximize Your Trade Show ROI
- February 25, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
If not executed properly, trade shows can be a drain on your marketing budget with little to show for your efforts. Read on to learn how you can maximize your trade show return-on-investment (ROI) by increasing your traffic, leads and sales.
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How to Get Unstuck in Your Sales Process
- February 12, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
In my latest guest post for SalesPOP!, I review the sales steps and provide self-assessment questions. These questions will help you determine what might be holding you back if you’re not achieving your sales goals.
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Drive More Sales with a Proactive Approach to Referrals
- January 4, 2019
- Posted by: Ruth Van Vierzen
- Category: Blog
There are many ways to generate referrals for your business: both before and after the sale, by offering incentives, and simply by letting customers know your business relies on word-of-mouth advertising. But if you follow my blog posts or watch my webinars, you know that I love systems. So I got systematic about generating referrals and developed a proactive approach I call Reciprocal Referral Partnerships (RRP).
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How a Bicycle Can Help You Reflect on Your Business…and Life
- December 17, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
When I read Zig Ziglar’s Born to Win, and saw how he applied the same concept to business, I was struck by it’s usefulness for entrepreneurs. In his business wheel, he identifies 5 areas that we need to be paying equal attention to in our businesses in order to prosper.
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Weak Phrases to Avoid in Your Sales Communications
- December 6, 2018
- Posted by: Ruth Van Vierzen
- Category: Blog
Whether it’s an email, text, voicemail or face-to-face meeting, the words you use communicate your posture as an expert at what you do. … Weak language will convey a lack of confidence. Conversely, strong, efficient and direct language will convey confidence and belief in the solutions you are selling.
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