If You Build It, Will They Come?
- June 2, 2017
- Posted by: Ruth Van Vierzen
- Category: Blog
The unfortunate reality for most businesses is that they don’t achieve their full potential for success because, most often, they simply aren’t marketing correctly or with an adequate budget. I have reviewed many business plans and cash flow forecasts over the years, and invariably, the marketing plans are incomplete and underfunded.