(705) 772-2443
customer satisfaction
-
When a Coffee is More than Just a Coffee
- Posted by: Ruth Van Vierzen
- Category: Blog
No Comments
Now, to be fair, it was a different receptionist at the front desk. But is it unfair to expect that the new receptionist should also offer customers a cup of coffee? Or perhaps the better question is, “Is it fair to paying customers that the introduction of a new staff person should mean an interruption in customer service?”
-
Why E-Commerce Companies Struggle to Compete on Customer Service
- Posted by: Ruth Van Vierzen
- Category: Blog
The challenge for e-commerce businesses is the lack of face-to-face contact. Brick and mortar businesses have a big advantage in this area. Just by being in front of a customer, you can more easily address their concerns in real time and thus minimize their frustrations.
-
Sacrificing One Customer Segment to Satisfy Another
- Posted by: Ruth Van Vierzen
- Category: Blog
There’s an important lesson in this for every business. When you introduce a change in order to attract a new customer segment, you must carefully consider if and how that change will impact your existing customer base.
-
360-Degree Marketing: Are You Marketing Alongside Your Customer’s Journey?
- Posted by: Ruth Van Vierzen
- Category: Articles
360-degree marketing is about marketing to your customer along their entire buying journey, from the first point of online or offline contact to after they have made a purchase. Businesses that employ 360-degree marketing understand a vital concept for business success: Everything you and your staff do is marketing your business.