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customer service
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When a Coffee is More than Just a Coffee
- Posted by: Ruth Van Vierzen
- Category: Blog
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Now, to be fair, it was a different receptionist at the front desk. But is it unfair to expect that the new receptionist should also offer customers a cup of coffee? Or perhaps the better question is, “Is it fair to paying customers that the introduction of a new staff person should mean an interruption in customer service?”
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Why E-Commerce Companies Struggle to Compete on Customer Service
- Posted by: Ruth Van Vierzen
- Category: Blog
The challenge for e-commerce businesses is the lack of face-to-face contact. Brick and mortar businesses have a big advantage in this area. Just by being in front of a customer, you can more easily address their concerns in real time and thus minimize their frustrations.
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Sacrificing One Customer Segment to Satisfy Another
- Posted by: Ruth Van Vierzen
- Category: Blog
There’s an important lesson in this for every business. When you introduce a change in order to attract a new customer segment, you must carefully consider if and how that change will impact your existing customer base.