email marketing

  • Weak Phrases to Avoid in Your Sales Communications

    • Posted by: Ruth Van Vierzen
    • Category: Blog
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    Whether it’s an email, text, voicemail or face-to-face meeting, the words you use communicate your posture as an expert at what you do. … Weak language will convey a lack of confidence. Conversely, strong, efficient and direct language will convey confidence and belief in the solutions you are selling.

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  • How I Beat the Industry Averages on Email Marketing Campaigns

    • Posted by: Ruth Van Vierzen
    • Category: Articles
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    I do a lot of email marketing for clients and am regularly able to get higher than average open and click-through rates on emails. I’m often asked how I’m able to get such great results on email marketing campaigns. This blog article shares tips you can apply to your own campaigns for maximum results.

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  • 360-Degree Marketing: Are You Marketing Alongside Your Customer’s Journey?

    • Posted by: Ruth Van Vierzen
    • Category: Articles
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    360-degree marketing is about marketing to your customer along their entire buying journey, from the first point of online or offline contact to after they have made a purchase. Businesses that employ 360-degree marketing understand a vital concept for business success: Everything you and your staff do is marketing your business.

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