marketing

  • If You Build It, Will They Come?

    • Posted by: Ruth Van Vierzen
    • Category: Blog
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    The unfortunate reality for most businesses is that they don’t achieve their full potential for success because, most often, they simply aren’t marketing correctly or with an adequate budget. I have reviewed many business plans and cash flow forecasts over the years, and invariably, the marketing plans are incomplete and underfunded.

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  • A Solution for the High Cost of Poor Customer Service

    • Posted by: Ruth Van Vierzen
    • Category: Blog
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    The only thing worse than delivering poor customer service is not being prepared to handle feedback from an unhappy customer. Dissatisfied customers are a certainty in any business. So the question becomes, what are you doing in your business to minimize the number of dissatisfied customers, and what system do you have in place to handle customer complaints?

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